Samsung often makes fun of Apple for being slow to add features to the iPhone that Android phones have had for years. For example, in 2012, Samsung ran an ad showing Galaxy S III users looking down on iPhone users waiting in line for the iPhone 5, which had fewer features and a smaller screen.
Samsung also made fun of the iPhone 4’s antenna issues with a poster that spelled “Hello” using reception bars. Another time, Samsung tweeted about how Apple was wrong in thinking no one would buy a big phone, referring to the launch of the iPhone 6 Plus.
Recently, Samsung mocked Apple’s “Crush” commercial for the new iPad Pro, which even Apple admitted didn’t go well. And just during the launch of iOS 18, Samsung tweeted about how late iOS 18 was in getting features that Android already had.
Samsung loves to take these opportunities to make fun of Apple, and it’s clear they enjoy poking fun at their competitor’s choices.
Samsung recently took to Twitter to poke fun at Apple for being slow in adopting AI technology. Using a series of humorous tweets, Samsung highlighted how its own devices are ahead in AI capabilities compared to Apple’s latest iOS 18.
Samsung loves to comment whenever Apple makes a move, especially if it’s controversial.
This time, Samsung couldn’t resist even during Apple’s iOS 18 launch event. While watching the event closely, Samsung’s US Twitter account started posting a series of tweets. They pointed out how late iOS 18 is to include features that Android already has.
Samsung has been making it clear that their Galaxy phones have allowed users to move app icons anywhere on the screen since 2010. They couldn’t resist pointing this out when Apple introduced a similar feature in iOS 18, humorously suggesting that it would have been more helpful if Samsung had fixed their older phones’ performance issues instead.
Samsung also mocked Apple’s new branding for its AI, calling it “Apple Intelligence,” implying that Apple is trying to make AI seem unique to their devices. Samsung hinted that maybe they should start giving fancy names to their features too.
In another tweet, Samsung boasted about the Galaxy’s photo quality, implying it’s better than the iPhone’s. However, they didn’t mention anything about video quality, joking that no one takes videos in 2024 like it’s 2010.
Here are a few tweets I liked in response to Samsung’s tweets about Apple:
- Your marketing is cringe. Just stop, please.
- Adding “Apple” just means it’s going to work.
- I forgot that time Samsung invented the cellphone.
- Big talk for a company that tried stealing Apple’s business model.
- I don’t like Apple but this is the definition of living rent-free in someone’s mind.
Samsung Takes Cues from Apple While Criticizing Them
Ironically, Samsung’s recent criticism of Apple coincided with leaked images of their new Galaxy Buds Pro 3, which now resemble the more mainstream design of Apple’s AirPods Pro, complete with stems.
Adding to this, rumors suggest Samsung’s upcoming Galaxy Watch Ultra will also adopt a square design, similar to Apple’s Apple Watch Ultra. This shows Samsung acknowledges that Apple’s design choices resonate with consumers.
While Samsung critiques Apple’s decisions, they often follow Apple’s lead. Some argue Samsung has successfully mirrored Apple’s business model, especially with their Galaxy S series. Despite this, camera upgrades have been slow compared to earlier years, and recent Galaxy models share similar designs, much like Apple’s approach.
In conclusion, while Samsung enjoys criticizing Apple, they’ve adopted a strategy that echoes Apple’s successes. However, it’s clear both companies influence each other in the tech industry’s competitive landscape.